Ogilvy & Mather wins Vaseline Women Indonesia

October 13 2014, 9:14 am | BY Lynchy | No Comments

Vaseline.jpgOgilvy & Mather has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive three-way pitch for the new Unilever business. Ogilvy was awarded the brief as a result of demonstrated strengths, particularly in digital insights and intelligence, as well as creative talent and capabilities.

This latest win builds on the agency’s long-standing relationship with Unilever in Indonesia. In 2013, OgilvyOne won a digital and social remit for Axe, including the brand’s global “Apollo” campaign. Prior to this, OgilvyOne was awarded work for Ponds, Rinso, Buavita and Lipton.

Katryna Mojica, CEO, Ogilvy & Mather Indonesia, said, “We are excited to be working with Vaseline in Indonesia, one of the world’s most rapidly growing markets, and to be continuing our wonderful relationship with Unilever – a brave, creative partner.”

William Wijanarko, Brand Manager, Vaseline commented, “OgilvyOne has demonstrated strong knowledge on the Indonesian market and its consumers. This, combined with their world-class creativity and technical skills in digital, will be an excellent turbocharger to the brand’s already remarkable presence.”