MediaCom appoints Saw Gin Toh as head of insights for China based in Shanghai

MediaCom China has appointed Saw Gin Toh as Head of Insights for China. Toh will oversee the existing insights team and will work alongside the agencies strategic offering, she will report directly into Chief Strategy Officer and Managing Director for China, Gordon Domlija.

Toh (pictured) began her career as a strategic planner at JWT Malaysia where she worked with clients such as Unilever and Nestle and subsequently on GSK, AUDI and VW throughout her tenure with DDB and TBWA. Her passion for engaging and creative communications led her to Mindshare Invention with Team Unilever and PepsiCo where she focused on content strategy, development and integrated campaigns – establishing the agencies inspiration sessions and winning industry awards for Unilever content projects. Her most recent role saw her leading the consumer and business insights team at McDonald’s Malaysia where she used consumer insight to drive menu development, marketing communication and business planning.

Domjila said, “Saw Gin has a proven track record in developing engaging ideas and content within a creative environment at both agency and brand. Her unique perspective and insight into how brands connect to consumers through communications means that she will enhance MediaCom’s current insights offering. Saw Gin will work with me to ensure we deliver measurable business results to every MediaCom client.”

Toh said, “MediaCom has a vision that appealed to my passions – a desire to really understand how people connect in the modern world and a drive to create original consumer-centric communications. I’m joining a company with an extensive client base and impressive team. I’m truly excited to be part of MediaCom’s future.”