Longing is precious in 25 year anniversary spot for King Power Duty Free via Y&R Thailand
Y&R Thailand has launched a new ‘traveller’ campaign on the occasion of new client King Power’s 25th Anniversary. ‘King Power – King of Duty Free’ is the sole operator of duty free outlets across Thailand.
The new campaign includes a heart-warming TVC ‘Robot’, in which a young boy excitedly anticipates a toy robot that his father is bringing back from a business trip. The ad concludes with the realization that ‘Longing is Precious.’
The mass campaign, spanning TV, outdoor and print, embodies the tagline ‘Longing is Precious – 25 years King Power. We are travellers too.’
Commenting on the campaign, Y&R Thailand’s Planning Head Oliver Kittipong Veerataecha said, “This year King Power celebrates 25 years in the business with a revised emphasis on the company’s purpose – ‘the duty free that understands travellers’. The objective for this campaign is to bridge the relevancy gap and create brand affinity; to be a worldly, truly understanding brand.”