IKEA Singapore revisits Stanley Kubrick’s The Shining in new Halloween campaign, via BBH
IKEA Singapore is paying homage to Stanley Kubrik’s cult classic, The Shining, in a new Halloween web film by BBH Asia Pacific.
The film shows a small boy cycling his tricycle along eery corridors to equally eery music in a re-enactment of the infamous Overlook Hotel scene.
The Halloween campaign gives an opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers.
As an extension to the web film, a social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.
Credits
Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Project Director: Lesley Chelvan
Account Manager: Manavi Sharma and Jade Cheng
Head of Planning: James Sowden
Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng and Wendi Chong
Production Company Producers: Bhavna Shivayogimath and Malay Prakash
Production Company: Black Sheep Live
1 Comment
Nice try but no one ever says “Come pay with us”…..probably the most forced part of the tvc.
Plus its not even remotely scary. Mr kubrick would kick these guys off his set.