Four Asian entries through to the medal round of LIA Awards Branded Entertainment category

Four Asian entries have made the cut at the shortlist stage of the LIA Awards Branded Entertainment category, judged this week in Las Vegas.

Dentsu Inc Tokyo’s Honda “Sound of Honda/Ayrton Senna 1989”, Ogilvy & Mather Singapore’s Comfort “The day I visited my Son – A true Story”, JWT Bangkok’s Oriental Princess “Secrets” and Postvisual Seoul’s Nike “Run the City” are all through to the next round.

The McDonald’s Emlings app, created by Leo Burnett, Sydney is the only Australian entry to make the cut. The Branded Entertainment jury (pictured) is headed by Jimmy Smith, chairman/CEO/CCO of Amusement Park Entertainment, Los Angeles.

The jurors: Raphael Aflalo, CEO/co-founder of My Love Affair, Paris; Mel Clements, vice-president – branded entertainment, Fox Digital Studio, NYC; Jesse Coulter, co-CCO – marketing, Creative Artists Agency, LA; Lizie Gower, MD/founder, Academy Films, London; Jonathan Ker, CEO/partner, Great Guns, West Hollywood; and Wil Mozell, GM, Microsift – Xbox, Vancouver.