Cheil Hong Kong helps people feel good with a wearable catalogue for Texwood stores
October 9 2014, 9:28 am | | No Comments
Clothing company Texwood’s new brand platform is ‘Feel Good’. Cheil Hong Kong has created a catalogue for their Autumn/Winter collection that has made fashion followers feel the same way. After browsing, the catalogues themselves can be transformed into real, wearable scarves – making customers ‘Feel Good’ for the coming season.
It has become the most successful catalogue in the company’s 40-year history. Most people taking the brochures were first-time visitors to a Texwood store. News is still spreading on fashion blogs, generating valuable PR. Expectations from the client for next season’s catalogue – sky high!