Asia-Pacific scores half the finalists in LIA The New category: Dentsu Tokyo, Hakuhodo Tokyo, BBDO Guerrero Manila, Hakuhodo Kettle Tokyo + McCann Mumbai all make the shortlist

Asia-Pacific has dominated the The New category at the London International Awards that concluded the judging in Las Vegas yesterday.

Asia-Pacific agencies score 7 of the 13 shortlists in this prestigious category.

Dentsu Inc Tokyo’s “Sound of Honda/Aryton Senna 1989” is one of three shortlists from Japan, with the other two going to Hakuhodo Tokyo and Hakuhodo Kettle Tokyo for Inakadate Village “Rice-Code” and Yahoo Japan for “Hands On Search” respectively. Leo Burnett Sydney and M&C Saatchi Sydney have both scored one finalist each for Samsung ‘S-Drive’ and Optus ‘Clever Buoy’.

BBDO Guerrero Manila is a finalist for the Pepsi Bottle Light “Liter of Light at Night” campaign. McCann Worldwide Mumbai is a finalist for their Share My Dabba campaign.

Rob Reilly, global creative chairman, McCann Worldgroup, New York lead the The New category.

The jurors: Jason Bagley, creative director, Wieden & Kennedy, Portland; Steve Chavez, chief creative officer, Leo Burnett Detroit, Troy; Damien Eley, partner, Mistress, Los Angeles; John Merrifield, chief creative officer, Asia-Pacific, Google, Singapore; Bruno Prosperi, creative director, Almap BBDO, São Paulo and Andrea Stillacci, co-founder/CEO/creative director

Herezie, Paris.

VIEW THE SHORTLIST – LIA The NEW Shortlist 2014_Oct_11.xlsx