Xinyu Wang joins TBWA network’s brand consultancy Being China as general manager

TBWA\Greater China has appointed Xinyu Wang as General Manager of Being China, a fully integrated, brand communications consultancy within the TBWA network.

Wang (pictured) joins Being with over a decade of industry experience, especially in driving new business for agencies. Prior to joining Being, he founded Fierce in Beijing, a local boutique creative agency working with global clients such as World Kitchen, Le Creuset, and Bayer, as well as Chinese dot-coms such as Netease, Lefeng, and 58TongCheng. Wang has also worked at Saatchi & Saatchi Beijing, Publicis Beijing, BBDO Beijing, BBDO-Interone, and McCann Erickson Shanghai.

“I’m delighted to welcome Xinyu to lead Being within the TBWA network,” said Ian Thubron, President of TBWA\Greater China. “We’re deeply committed to the growth of the Being brand, and Xinyu’s unique blend of international and local, entrepreneur and professional, suits him perfectly for the role.”

Commenting on his new role, Wang said, “I’m excited about the opportunity to lead the Being team. I believe the creative idea is the core to connect with consumers. Together with our talented team, I’m looking forward to taking Being’s integrated approach to the next level.”

Established in April of 2013, Being China has now grown to 25 people working across clients such as TCL, Vivo, Jinlongyu’s Oliveria and Bosch.