Dragon Rouge to help brand DiGi

Dragon Rouge has picked up the brand consulting duties for Malaysia’s 3rd largest mobile telecommunications player, DiGi.

The work is being handled by Dragon Rouge’s Southeast Asia team, based in Singapore.

“DiGi is a true innovator and has continued to grow its share of the Malaysia mobile market by staying relevant to the consumer and offering good value. Brand has always been a key ingredient to their business success, and we are proud to have been asked by them to engage in this exciting project,” commented Dragon Rouge Southeast Asia CEO, Zayn Khan.

Khan added, “The telecommunications space is extremely competitive and is undergoing rapid change in terms of technology and consumer behaviour. Internet experience has become central to everything, and brands need to keep up with that fact. DiGi recognized this years ago with its ‘Internet for All’ positioning and is now entering a new phase in its brand development.”

Since opening for business in May, Dragon Rouge Singapore has picked up brand assignments with corporate, government and FMCG clients in Singapore and Malaysia. The firm recently announced its appointment of Jordy Huisman as Creative Director for Southeast Asia and is continuing to expand its strategy and creative teams.