DM9 JaymeSyfu make history with dominant night at The Philippines’ Agency of the Year awards
DM9 JaymeSyfu made history by being the first agency to win three out of the four major categories in the 17th Agency of the Year awards, held on Friday night in The Philippines.
DM9 JaymeSyfu, a shop of only 33 people, was a finalist in all the major categories. But the night became a memorable one for the agency when it won Best in Industry and Community service, Best in Management of Business, Best in Creative and eventually, the overall Agency of the Year. It’s digital arm Digit/DM9, even won the Digital Excellence Award.
“When I heard our agency’s name announced, it was so surreal. It was like a dream. It was our best year to celebrate strong creative thinking, the robust business, people happiness and our contribution to the industry and society. And, I could attest that every single DM9ner contributed to this. I likened this AOY win to a medical check up and DM9, thank God, was in a pretty good shape” said Chairmom and Chief Creative Officer Merlee Jayme (pictured above in middle).
The Agency of the Year is deemed to be the toughest and most prestigious competition in The Philippines with the biggest names in the marketing and advertising world as judges. In fact, it is the only one that recognizes the best agency not just for superior creativity, but also for its contribution to the industry and community, profitability in managing business, and its brands’ successful performance.
DM9’s Chief Relations Officer/Managing Partner Alex Syfu explained the agency’s proactive approach to industry programs and making education to underprivileged students a priority to help the community. He considered this as “the one award that’s so meaningful to us. It proves that no matter how busy we are with our day jobs, we always find time to do our share in serving the industry we love and share our blessings and talent with those who need it most”.
On managing the business Ronald Barreiro, DM9’s General Manager shared: “We demand a lot from our teams. We expect each DM9er to strive for excellence, to go beyond the expected. They’ve responded well to this challenge and our loyal clients have rewarded us with their continued business and support. We’re so fortunate to have these 33 passionate individuals who work tirelessly to create innovative solutions for the multitude of brands under our stewardship”.
The Digital excellence Award was an unexpected win that night. Digit’s Managing Partner Carlo Ople was pleasantly surprised himself: “Winning the AOY Digital Excellence, one of the most prestigious awards in the industry, despite just being a year and a half old is truly an honor for the whole team! It truly came as a surprise for everyone since we were just honestly hoping to be included in the list of finalists. You can imagine the shock and joy of people when we found out that we won. We look at this as a validation to our solutions-based and creative approach to digital.
