Y&R Singapore lands Land Rover account

Y&R Singapore has been appointed to the Land Rover business as the luxury SUV brand prepares for a significant brand push into Southeast Asia.

Y&R Singapore will be responsible for the development and management of Land Rover’s marketing communications including TV, print, digital engagement, activation, direct marketing and related collaterals.

Melvin Kuek, Managing Director Y&R Singapore said: “Land Rover is one of the most iconic automobile brands and we relish the opportunity to be their partner in boosting the marque’s presence in Singapore.”

Russell M Anderson, Managing Director, Jaguar Land Rover Asia Pacific Importers said: “The objective is to reach out and tap the vast potential that Asia offers to the Land Rover marque. We look forward to working with Y&R Singapore to achieve our exciting objectives.”