Singapore telco giant M1 reappoints Y&R Singapore for a further four more years

Y&R Singapore has followed up yesterday’s Land Rover account win with more good news – retaining the large M1 telecommunications account, which will extending their agency-client partnership until 2016.

Originally appointed in 2008, Y&R Singapore’s creative work for M1 has included brand campaigns such as the animated ‘Welcome to the World of M1’, and ‘M1. For Every One’ which recently launched its latest TVC and webisodes  the first campaign of its kind for a homegrown Singapore brand.

The relationship has also seen a number of award wins including Gold Integrated Campaign for ‘The Friendlier Telco’ at Marketing Excellence Awards 2012 and Silver at the Creative Circle Awards 2013 for ‘M1. For Everyone’.

“Y&R continues to deliver innovative marketing communications for M1 amidst a rapidly evolving media landscape. We look forward to more bold and imaginative ideas from Y&R as we navigate the future of communications together,” said P Subramaniam, Chief Marketing Officer, M1.

Added Melvin Kuek (left), Managing Director, Y&R Singapore: “This continued partnership is testament that we are delivering on Y&R’s mission to be our client’s most important and trusted partner, and we look forward to continuing doing just that for M1.”