L&K Saatchi & Saatchi Mumbai moves with Jockey
L&K Saatchi & Saatchi Mumbai has created a new TVC for Jockey, the leader in the innerwear category. The “Move” TVC is the first of 5 TVCs, targeting different characteristics of life to engage the youth. The other 4 TVCs will be released over a period of time.
The young don’t believe in half-measures. They will either go for broke or give it all up. A young man sees a bunch of youngsters in a dance studio and is inspired to dance. Over the next few days he gets more and more consumed by his passion, as he works his way through his own inhibitions and setbacks. Finally, at a club, he is faced with a moment where he can either step up or sit down.
Rahul Nangia, Chief Creative Officer, L&K Saatchi & Saatchi said: “It was amazing that so many people, who are so passionate about what they do, came together for this project, from across the world. From the client, to the director, to the production, to the crew, to the performers, to the composers, to the post-production guys; it has been the most strange and interesting motley of people. It is incredible that a theme like this found people who actually believed in giving it their all. I hope that honesty of purpose comes through in the films.”
1 Comment
the ad is great.. but the background music makes it awesome.. can I know whch is the background track..please rply me with the info