DDB Mudra West shows how to get over the hand-me-down blues with the New 2014 Polo
A drive in the New 2014 Polo is quite indescribable. In fact, very few things feel as good. This is the premise behind DDB Mudra West’s latest Volkswagen commercial for the Indian market. The idea was born out of drawing parallels to the few moments in life that feel as good.
Like all Volkswagen commercials, this one too needed to be endearing and simple, yet entertaining at the same time. Taking forward the thought of ‘Feels that good’, the film illustrates the story of two brothers. The younger of the two always gets the raw end of the stick, as he ends up with all the ‘hand-me-downs’ from his cooler older sibling. From school books to uniforms to shoes and even bicycles, it’s always second-hand. Ultimately, the story takes a big turn. The younger brother, now all grown up, comes into his own when we see him driving the sparkling New Polo, while his older sibling is still using a nondescript old car.
Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, said, “The new refreshed Polo has unique features that deliver a superior driving experience. We used hand-me-downs as a creative device to make the point that driving the new Polo, with these features, makes you feel so good. It uses the tonality of all Volkswagen advertising where the product is at the centre and there is humour woven around it, leaving the viewer with a ‘feel good’ factor.’
Credits
Client: Volkswagen India
Agency: DDB Mudra West
Chairman and Chief Creative Officer: Sonal Dabral
Office Head: Rajiv Sabnis
Creative Head, West: Rahul Mathew
National Planning Head: Aditya Kanthy
Business Head: Anurag Tandon
Executive Creative Director: Venkatagiri Rao
Creative Directors: Karunasagar Sridharan, Ashish Kharwatkar, Mandar Khatkul
Creative Team: Karunasagar Sridharan, Ashish Kharwatkar, Mandar Khatkul, Pashyn Sethna, Sandesh Kambli, Dhrupal Mehta
Account Management Team: Rakesh Varma, Aaron D’Souza
Account Planning Team: Mou Roy, Abhinit Agarwal
Films Department: Vishal Agarwala