China’s Hot Pot Digital teams up with British leather brand Mulberry creating WeChat account

British luxury leather brand Mulberry has partnered with the brand’s lead China digital agency Hot Pot Digital to bring a richer digital experience for Chinese consumers through the launch of the brand’s official WeChat account.

The WeChat account allows users to explore Mulberry’s collection of iconic leather goods and new products while providing exclusive rich content unavailable on other channels. Mulberry launched on Weibo last year as a first step into the Chinese social media world and creating a WeChat account was a logical next step.

Jonathan Smith, Managing Director of Hot Pot Digital, said, “Launching WeChat was a natural

progression for Mulberry. The aesthetic of this iconic British luxury brand lends itself perfectly to a rich experience on WeChat through stunning images, video and audio. We have exciting plans in place for the evolution of Mulberry’s WeChat account, which will become ever more immersive in the coming months.

“We are constantly looking for new platforms to communicate the depth and breadth of the Mulberry brand and tell the Mulberry story to our consumers. WeChat’s advanced functionality and prominence in the daily lives of consumers means this will be a central tool to communicate with our audience in China and continue to amplify our brand storytelling.” said  Anne-Marie Verdin, Brand Director, Mulberry.

In addition to leather icons such as the Bayswater, Alexa and Willow, Mulberry’s WeChat account

currently offers a behind-the-scenes look into the recent Autumn Winter 2014 ad campaign shoot

featuring British supermodel Cara Delevingne.