Havas Worldwide Siren Singapore bolsters strategic + digital capabilities with two new hires

Havas Worldwide Siren Singapore has made two new hires – Jacob Joseph as Director, Communication Strategy, and Andi Tesorero, Client Services Manager. The new appointments confirm the agency’s commitment to evolve with clients’ needs and deliver a fully integrated and strategic public relations approach to content-led solutions. Both Joseph and Tesorero will report to Karen Flynn, Managing Director, Havas Worldwide Siren.

Joseph (top left) joins Siren with close to 13 years’ experience in communications – from journalism to public relations and digital, having worked with multi-national brands in SE Asia and the Middle East. His diverse industry experience and crisis communications expertise will be of added value to clients’ needs as the agency continues to build its capabilities. Most recently as Head of Engagement at Circus Social (an Ogilvy company), Joseph’s newly created role at Siren will be to provide strategic consultancy for branding, editorial execution and thought leadership.

Further bolstering its digital communication capabilities, Siren has created a specialised unit that will drive its content-led digital and social media services. Tesorero (right) joins with industry experience in driving business growth, having previously worked with Flok in Singapore, and McCann Worldgroup in the Philippines.

“We are thrilled to have Jacob and Andi onboard – with their new skill-sets added to our dynamic team we are already seeing positive results.  We are editorial, content-led to deliver results; we are not hardware or digital platforms and clients are keen to use our public relations thinking this way,” said Karen Flynn, Managing Director of Havas Worldwide Siren.  “We will continue to evolve with our clients’ needs – it’s the only way to speak the language of engagement.”