Cannes spotlight: Terre Des Hommes ‘Sweetie’
June 19 2014, 3:34 pm | | No Comments
One of Campaign Brief Asia’s favourites from the very strong Cannes Cyber Lions category is this great campaign from LEMZ in Amsterdam. It’s a strong and effective campaign for an extremely worthy cause. Watch how 10 year old Sweetie and other webcam girls track over 1,000 perpetrators over a two month period. The campaign won an incredible 6 Gold Lions in the Cyber category last night.