R/GA lures back Jim Moffatt after a year-long sabbatical to lead Asia Pacific region

Jim Moffatt is returning to R/GA as EVP, Asia Pacific after a year-long sabbatical.

Moffatt (pictured) will leverage the experience of his successful six year tenure as Managing Director of R/GA London to expand the Agency’s presence in the Asia Pacific region, as well as lead the existing R/GA offices in Singapore and Sydney. He will report to Bob Greenberg, Founder, Chairman, and CEO of R/GA.

In this newly created role, Moffatt will be responsible for managing existing offices as well as opening up new offices to support clients’ needs in the region; strengthening existing client relationships, driving new business and championing the R/GA model across APAC. During his tenure as Managing Director of R/GA London, he grew the office from one anchor client with 20 employees to the office it is today with more than 150 employees and an ever-expanding roster of clients. Moffatt led the relationship across all client business including Nokia, Nike, Unilever, O2, Getty Images, Aston Martin, Beats by Dre and MasterCard at local, regional or global levels.

“Asia Pacific is a region that only grows in importance for our clients. We already have successful offices in Sydney and Singapore, and we see ample opportunity to strengthen our presence to serve the needs of new and existing clients,” says Bob Greenberg, R/GA’s Founder, Chairman and CEO. “We’re very excited to welcome Jim Moffatt back to R/GA. His proven track record as a collaborative and inspirational leader together with his history of delivering innovative and transformational work for Clients make him a perfect fit for this new role.”

“I’m delighted to be returning to R/GA,” said Moffatt. “We see a lot of opportunity in the Asia Pacific region for an agency with our skill set, and I’m looking forward to demonstrating to Clients how R/GA’s approach can open up new and different opportunities for their businesses.”

Before R/GA, Moffatt served as Director of Integration at AKQA in London where he managed the Nikefootball business globally, the Coca Cola business for Europe, Xbox across Europe and Virgin United globally. Moffatt also spent five years client side as a Brand Communications Director for Nike, working in the UK, France and Argentina, overseeing numerous world cup, eurochamps and olympic campaigns locally and regionally, as well as being part of the team that put together the much lauded Run London campaigns.