Red Comm Indonesia wins Milo digital pitch

After a competitive pitch that involved four large digital agencies in Indonesia, Red Comm Indonesia has been appointed as the digital agency for Milo by Nestle Indonesia. The other pitch participants were OgilvyOne, XM Gravity and Wundermann.

Red Comm will handle Milo’s holistic digital campaign and initiatives, including social media and digital assets production.

“The iconic sport image of Milo is a powerful representation of what the product and brand stands for,” said Red Comm CEO Damon Hakim. “There are so many things that sport can teach us which makes Milo, aside of being a product that provides the energy to win, is also a brand that believes in all the good philosophies of sport. This becomes the foundation of the campaign and exciting things will be rolled out this year from Milo digital initiatives.”