Razorfish hires Esther Yang to lead China operation and promotes LeeYee Hew
Razorfish has appointed Esther Yang as Chief Executive Officer China and has promoted LeeYee Hew to Chief Operating Officer Greater China. As Chief Executive Officer, Yang (pictured left) will work from the Razorfish Shanghai office and report to Vincent Digonnet, Executive Chairman APAC.
Hew, former Managing Director China, (pictured below) has been promoted to the newly created role of Chief Operating Officer, Razorfish Greater China and she will continue to report to Vincent Digonnet and work closely with office leaders to further develop the agency’s regional presence. Hew will be based out of Hong Kong.
With a Korean, Chinese and American background, Yang is true multicultural talent. She is a seasoned global leader in media, technology and data analytics with almost 10 years experience in China. Yang’s experience is perfectly matched to the Razorfish model of creating experiences that transform businesses. Her previous leadership positions at international agencies, combined with her success as an entrepreneur developing SAAS solutions for real time bidding technologies in China, make her the ideal leader for the award winning Razorfish China team.
Yang comments on her appointment, “I’m honored to lead Razorfish China’s ground-breaking business model, and to be tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience design and building capabilities to deliver transformational business experiences. My goal is to ensure Razorfish China remains the destination for smart, curious, creative and entrepreneurial minded people, to strengthen Razorfish China’s existing core competencies and to develop further our media and analytics offering.”
Vincent Digonnet, Executive Chairman APAC, remarks, “The strengthening of our leadership team in China is a true reflection of the ground we have covered in our recent history. In the past two years, under LeeYee’s leadership, Razorfish in China has thrived to a multidiscipline business transformation group with more than 300 employees across Shanghai, Beijing, and Guangzhou. We’ve integrated acquisitions and developed new disciplines including e-commerce and social media.”