Even during floods you can stay dry with Laurier

Laurier_1.jpgLaurier_2.jpgLaurier Sanitary Napkins wanted to stand out from competitors so during the annual heavy rainy season in Jakarta they provided the local flood rescue organisation with Laurier lifeboats.

The lifeboats were in the shape of their sanitary napkins and carried the message - stay dry with Laurier.

Agency: Dentsu Indonesia

VIEW THE CONCEPT 
KAO Indonesia team
Vice President of Marketing Dept: Musa Chandra
Associate VP Marketing Dept: Susilowati
Brand Manager: Niken Pramusinta
Agency: Dentsu Indonesia
Network: Dentsu Aegis Network
Account Management: Elizabeth Natalia, Genih Mamanda
Strategic Planning: Ganto Novialdi, Nimmie Pujiastuty, Retno Maruthi
Chief Creative Officer/South-East Asia: Ted Lim
Creative Director: Agus Arbana, Caki Zoehra
Copywriter: Abihaq Nazar
Art Director: Hendry Sutamrin, Johan Wangarrij, Iqbal Syafwandi, Conny Amelia
Producer: Nana Edna, Kurnia, Rina Fatmawati, Eko Suprianto

6 Comments

Budi said:

For some reason I find this a bit hard to believe...given all the research Ive read....but whatever floats a juries boat yeah?

Tampons said:

FOUR art directors needed to design a rubber boat....

Iskandar said:

And only people with full red clothes are allowed in the boat.

Wrong message said:

Why would one need a napkin that repels, aren't they suppose to absorb?

Not going to win said:

Does it mean that it'll be a boat with water in it?

Writer said:

Might've worked if it was the red sea

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