Noodle brand Indomie retains Lowe Indonesia

Logo-Indomie.jpgLowe Indonesia has retained duties as agency of record for iconic Indonesian instant noodle brand Indomie. Brand owner PT Indofood Sukses Makmur awarded the work after a high-profile pitch process, also involving Ogilvy and Leo Burnett earlier this year. Lowe will continue to handle Indomie's marketing across Indonesia.
 
Joseph Tan, CEO, Lowe Indonesia said of the win, "We're extremely delighted to renew our work with this brand. For Indonesians, Indomie goes beyond being just the ultimate comfort food; it conjures up national pride across our country's diverse cultures. Noodles are the most humble daily item, and yet in Indomie's case they also stand for something much more profound. It's a great privilege for us to work on it."
Rupen Desai, Regional President, Lowe Asia Pacific added "Lowe Indonesia is one of our best agencies in the region, and the team has consistently proved its abilities to market 'national treasures' like Garuda Indonesia, and now, retaining Indomie, with a genuine pride that shows in the work. We're enormously happy that Indomie continues its iconic relationship with us - a great brand, and a great set of clients to partner."

1 Comments

FFL said:

Way to go bro! Congrats!

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.