Antony Yiu appointed new head of search and performance for MEC in the Asia Pacific region

Media agency MEC has appointed Antony Yiu as the new Head of Search & Performance for MEC in APAC. He will be responsible for developing world-class search and performance hubs in the APAC region and will report to Ben Poole, Head of Digital, APAC.

Poole commented, “We are excited to have Antony on board. His track record with clients and talent is, I believe, unrivalled in the search and performance marketing industry. Hiring Antony is a statement of intent that we are fully serious about developing the best search and performance practice in APAC.”

Yiu (pictured) has worked within the media industry for more than 15 years, latest as the Managing Director of iProspect Hong Kong, the award-wining office, which he helped start in 2008, and as Managing Director for key clients with iProspect APAC. His extensive experience includes developing search and digital strategies for regional clients such as Shangri-La Hotels & Resorts, Mandarin Oriental Hotels, The Peninsula Hotels, Sony Consumer Electronics, Ralph Lauren and DBS. Prior to iProspect Hong Kong, Yiu worked in a variety of market research and technology companies in US and Hong Kong, including Google, AdBrite, and TNS.

“I am delighted to be joining MEC, one of the most creative and inspiring agencies in the business, and I look forward to applying my skills and knowledge, exploring the constantly evolving digital landscape and ensuring MEC remains at the forefront here. I value their integrated, holistic approach to digital planning and strategies, instead of evaluating search in silos. This will prove to be particularly essential for the changing dynamics in travel and hospitality, as well as financial industries, with the goal to drive acquisitions directly digitally.” said Yiu.

MEC APAC CEO Stephen Li sees the new hire as an important step towards providing innovative, integrated solutions to clients, “Anthony is an accomplished professional with a unique background and his appointment enables us to develop a region leading competency. His deep expertise in search, performance and business development will be invaluable for our teams, and we look forward to his innovative solutions for our clients and agency partners.”