Colgate great smiles bring great fortune for the Lunar New Year campaign from Y&R Vietnam
Colgate is encouraging people to smile this Tet in its new ‘Great smiles bring great fortune for the New Year’ campaign from Y&R Vietnam.
Airing for the Lunar New Year, the television commercial series shows three scenarios, son, father and daughter.
Son: “Mommy says if I smile a lot during Tet, I’ll be loved by other people and get more Lixi (lucky money). Ah, Tomorrow is Tet, so I will smile much more to get more Lixi.”
Father: I’ve been so busy all year long, I have not been able to spend time with my wife and daughter. The New Year is coming, so I will spend more time with them to make them smile more often”
Daughter: Next Year I will be studying away from home. My Mom will miss my smiles. Next year, I’ll definitely visit home very often so she can still see my smiles.”
Closing frame: Great smiles bring great fortune for the New Year.
Commenting on the campaign, Matthew Collier CEO Y&R Vietnam said, “Tet is a time in Vietnam where the past year is left behind and the new year welcomed. Colgate recognises the importance of this time and our communication reflects this period of family togetherness and celebration.”