Micromax Mad campaign shows how to get paid by just watching ads via Lowe Lintas India
After a series of successful launches like Canvas 4, the Canvas Doodle 2, the Canvas Tab P650 and Canvas Turbo, smartphone company Micromax is all set to come up with the first ever MAd phone – the phone that pays its consumers to watch ads. The Micromax Mad, A94 is pre-loaded with MAd Call app, powered by a strong 1.2 GHz Quod Core Processor, a stunningly large 11.4cm touch screen, a 5MP front and rear camera and much more.
The MAd Call app has been developed by the home team at Micromax India and helps customers earn talk time, get bill waive offs and free recharges by just watching ads before the call connects.
The campaign developed by Lowe Lintas India promotes the product by paying a tribute to a few iconic Indian ads in a humorous manner by showcasing story sketches which Indian consumers will remember and can relate to. The idea is to showcase the love for advertising within brand oriented consumers and an opportunity to get monetary benefits of pursuing entertainment.
The campaign captures the love and recognition, consumers associate with their favourite ads and how this appreciation can be turned into benefits in the form of bill waive offs and extra talk time. The films show how people are MAd about ads and how they are now getting rewarded by love ads. The ads show people from all sections of society and age groups discussing and appreciating advertisements and how ads will pay them back.
Speaking on the campaign Sriram Iyer, Executive Creative Director Lowe Lintas and Partners said, “It is one of those rare times in advertising when the product story is genuinely new and inventive. The campaign, therefore had to do justice. In my opinion, in the process of telling the story of “MAd Call”, we’ve also managed to pay a tribute to “the world of Indian advertising” too.
Credits – Creatives: R Balki, Amer Jaleel, Shriram Iyer, Shayondeep Pal , Arko P Bose, Manzoor Alam, Anshul Nagpal, Ipshita Bose. Business: Rajiv Chatterjee, Priyank Pant, Sana Ahsan, Aditya Mehra. Production House: Lintas Productions. Directors: Shriram Iyer, Shayondeep Pal. Lowe Lintas Spokesperson: Amer Jaleel, Shayondeep. Client & Spokesperson: Shubhodip Pal, Rachna Lather.
1 Comment
Wow that was really good.