Ogilvy ushers in a new era of global specialist healthcare communications with the launch of Ogilvy CommonHealth Asia Pacific
Today sees the formal launch of Ogilvy CommonHealth Asia Pacific (OCH AP), part of a global network under the Ogilvy CommonHealth Worldwide (OCHWW) banner headquartered out of Parsippany, New Jersey. OCHWW is a globally recognized leader in the field of healthcare communications, offering a full continuum of services to the healthcare industry including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, digital/interactive services, medical education, research and analytics and strategic consulting. Leading Ogilvy CommonHealth across Asia Pacific is Rohit Sahgal, who has been Regional Director for Ogilvy’s health offer since January 2012.
The Asia Pacific launch of OCHWW creates a uniquely ‘glocal’ healthcare specialist agency network that will provide innovative marketing communication solutions tailor-made for the Asian health & wellness environment. From managing the complexities of a ‘genericised’ environment to creating strategies for mature brands as well as developing scientific and creative innovation for emerging diseases – Ogilvy CommonHealth Asia Pacific aspires to become a valued partner for global, regional and local pharmaceutical, Devices, OTC, Nutrition & Wellness marketers.
With established healthcare specialist offices in China, Hong Kong, Australia, Singapore, Japan, and India; the Ogilvy CommonHealth Asia Pacific offer has been carefully constructed over the last two years to create a spectrum that ranges from deep scientific marketing strategies, creativity to PR-Health expertise. All these offices are ideally structured to provide flexible resources, which can support not only very specific in-market solutions but also play a key part in global consolidations and providing greater effectiveness and efficiencies to our clients.
OCHWW Chairman & CEO, Matt Giegerich, commenting on the new launch, said ‘This is the culmination of nearly 2 years of planning and preparation to arrive at an offer with deep, meaningful specialist healthcare expertise which is highly connected and strongly underpinned by the strength and values of the Ogilvy worldwide network – and no better person at the helm than Rohit to take this to fruition. OCH AP provides us with the critical base of knowledge, tools and scientific advantage to fulfill our commitment and ambition for our Asian client base. These are exciting and challenging times, with new regulatory laws to comply with as well as emerging markets requiring a far more sophisticated and adaptable set of strategies and communication solutions. The launch of OCH AP couldn’t have happened at a more opportune time.”
Paul Heath, Chairman Ogilvy Group Asia Pacific said of the unveiling of OCH AP “With the knowledge, talent and success we have in Asia Pacific, we are creating the kind of cross-discipline specialist offering only Ogilvy & Mather can deliver. Under Rohit’s leadership, we have brought in some of the industry’s best health specialist talent – in the last 12 months alone, we’ve added on Gary Pattison who joins us as Group MD in Australia, Cheuk Lee as our Regional Medical Education discipline leader and Pete Smith as Regional Creative Director. The Ogilvy CommonHealth offer brings together experts from health promotion, medical education, brand planning and creativity who are driven by deep insights into cultural and market trends. Armed with our global network and healthcare infrastructure understanding, scientific knowledge, technology and behavior change expertise, we are committed to being able to provide creative and effective solutions for healthcare clients across Asia.”