Leo Burnett Vietnam and YoMost calls on the youth to create their YoList and live a full life

ken.jpgLeo Burnett Vietnam created an always-on digital platform for YoMost to strengthen the role of the brand in the life of Vietnamese youth by urging them to create their 'YoList', a bucket list of things they want to experience - fueling their drive to pursue them and live life to the fullest.

The online platform, hosted in YoMost website (www.yotime.com.vn), is loaded with helpful tools, social functions and exciting daily content that inspire users to make the most out of their lives. With YoList as the main feature, the site also enables users to take the first step by curating their personal YoList, connect with others, share experiences and eventually, check off each item on their list.

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ken2.jpgThe idea was conceived from the insight that a key anxiety of youth lies in the fear of the most precious time of their lives being wasted on dull moments and yet they lacked the inspiration to make something of it. Tapping into Leo Burnett's HumankindTM philosophy of bringing the focus back to people and their behaviour, YoMost was repositioned as the companion to 'liven up' occasions in the lives of the restless youth further enhancing its brand essence of 'Live Life to the fullest'.

To launch the site, YoMost organised a one-of-a-kind event, bringing a 10-meter-high free-drop experience to Vietnam for the first time. It was attended by 2,000 Vietnamese youth who became the first batch of users of yotime.com.vn. During the event, they were asked to add the 10m free-drop on to their YoList and check it off right after they took the jump. The event was also streamed live with a record-high of over 46,000 views online as it happened. Beyond this event, the site will continue to conduct regular contests and activities offering its users the chance to fulfill their more items on their YoList.

According to Paolo Garcia, Digital Creative Director at Leo Burnett Vietnam, "Youth comes only once. YoList was conceived to become the instrument to unlock youth's desires for experiences and get them to leave the couch, pack their bags and chase their dreams."

Thanh Vo, Senior Brand Manager of YoMost, said "Youth in Vietnam aspires to live their life to the fullest but often let their young time gone by due to lack of inspiration. As a companion of youth, YoMost empowers youth to turn their passing times into passion time by ticking off their YoList and make the most of their youth."

YoMost is dedicated to the continued development of this online platform and making it the ultimate source of inspiration for youth in Vietnam for years to come.

Creative credits:
Agency: Leo Burnett Vietnam
Executive Creative Director: Jeremy Southern
Head of Strategic Planning: Abhijit Das
Head of Digital and Innovations: Kate Bayona Garcia
Digital Creative Director: Paolo Garcia
Digital Account Manager: Julian Brzoska
Digital Producer: Guilherme Tonon
Content Writer: Tran Le Minh Bao
Digital Designer: Ngo Nguyen Phuong
Social Community Manager: Ta Ngoc Duy An
Social / Event Manager: Vuong The Dat

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