BBH Asia Pacific's new British Airways campaign highlights flights to Sydney using classic icon

BA_Sydney Boomerang.jpgIn mid 1933, an England to Australia survey flight took off operated by the then Imperial Airways. In the same year, a scheduled service was introduced to Singapore and later extended to Australia. To celebrate 80 years of flying into Singapore and later extension of the route to Australia via Singapore, British Airways has unveiled a new print and out of home campaign to promote British Airways services to Sydney.

The new campaign will run through December and into the New Year. Peter Callaghan, Creative Director, BBH Asia Pacific said, "Hat's off to Australia who let us play with their classic icon."

Hassan Maidin, Marketing Manager South East Asia & South West Pacific, British Airways added, "We wanted a creative solution that can strike a right balance between promoting Sydney, the destination and highlighting the British Airways experience and value proposition on the Sydney route. The British Airways aircraft in boomerang avatar strikes this balance spectacularly."

Credits - Executive Creative Director: Scott McClelland. Creative Director: Peter Callaghan. Art Director: Uni Lee. Copywriter: Chiao Woon Lim. Head of Print: Brell Chen. Head of Operations: Andy Nethercleft. FA Artist: Sok Wah Leow. Retouching: Wellcom. Illustration: MirageWorks Business Director: David Webster. Account Director: Sheila Melbye. Account Manager: Jade Cheng.



It comes back! said:

'Hats off to Australia for letting us play with their classic icon.'

Why wouldn't they? They didn't object the first 100 or so times folks used a boomerang to advertise Qantas return flights.

Marc said:

Idea done in 3 minutes.

Let's go to the pub.

oneworld said:

i like how the oneworld logo is so small you can't read it

Daniel said:

Nice one, fellas. That booma-jet actually looks pretty dope!

Steve said:

I think this is a great idea. I don't remember seeing this idea before. It looks pretty fresh to me.

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