Twitter and Lexus International collaborate to cover an automobile reveal using Twitter and Vine
The campaign, “Up-Close with Twitter + Vine”, will take place on November 21st at the 2013 Tokyo Motor Show before the show is open to the public, and will cover the unveiling of the Lexus RC sport coupé and the Lexus LF-NX turbo compact crossover SUV concept.
On November 21st, Lexus International will ask the Twitter community to send a tweet – with the hashtag #LexusInTokyo, requesting particular details of the RC coupé and LF-NX concept they’d like to view. Lexus will select 2 tweets per hour from 9:00 AM until 7:00 PM and reply to those tweets with a 6 second Vine video of the details they requested. Twitter Japan Sales Director, Masa Ajisawa said “Twitter is very excited to be working with Lexus in a world first to reveal their new vehicles using Vine”.