Shock for creative industry as Aussie expat creative director Pat Richer shot dead in Kenya

The Australian creative industry will be shocked to hear of the tragic death of Aussie expat creative director Pat Richer, who was shot dead in Kenya on the weekend.

His death comes almost seven years after he survived the crash that killed fellow Aussie creative Julian Horton and Fiona Horton in Kenya.

Formerly at Mojo in Sydney, Richer had been in Africa for almost a decade, most recently as as creative director at TBWA Flame Tree Advertising, Nairobi.

The details of the incident are reported here.