Service Plan India gets miniacs cutting, chopping and slicing their own MINI Halloween stories

Halloween 2013 turned out to be a hair-raising affair for the Indian fans of the iconic MINI. Service Plan India and MINI invited the active community of MINI India Facebook fans to celebrate Halloween in a completely NOT NORMAL way – by bringing home MINIatures! Unreal MINI stories, taking occult Halloween characters and coupling them with the racey MINI. There was the pirate MINI with the tagline “Hook your guts”, the axe effect “Bloody MINI”, MINI + Coffin for the “Die hard fans”, “Fangtastic” MINI to sink your teeth into adrenaline, some “Bone chilling” stuff and the classic “Boo” to turn you a shade paler! MINI fans could download, print, slice and paste these images into 3D models and scream – “It’s alive!”

From creating BatMINI to Bloody MINI, Miniacs were reminded that anything is possible with MINI – their friend in the garage! The fun did not stop there as Miniacs were invited to snap and upload their diabolical creations on Facebook to be shared with other MINI fans. Serviceplan India was behind the MINI Halloween Stories, helping the brand stay true to their promise of Goose Bumps for Free!

Credits – General Manager: Claudia Woelfle. Executive Creative Director: Kay Koester. Associate Creative Director: Suzan Kabribasic. Group Head Art: Anirban Lodh. Art Director: Harmeet Singh. Group Head Online: Bharat Chauhan. Associate Creative Director Copy. Vikrant Bisht. Accoiunt Manager: Deeksha Kamotra.