Electrolux and Saatchi & Saatchi Thailand capture imagination with a vacuum cleaner

Electrolux and Saatchi & Saatchi Thailand have created the world’s first work of art using a vacuum cleaner to launch the Electrolux UltraCaptic. Collaborating with the renowned Thai artist Chalit Nakpawan and production company Wakeup Rabbit, Saatchi & Saatchi Thailand have highlighted the innovative features of the new model vacuum cleaner in a video that has already received more than 250,000 views on YouTube.

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The unprecedented artwork – titled ‘Power’ – illustrates UltraCaptic’s unique Compact & Go feature, which compresses dust and dirt into a disposal pod to prevent it from diffusing into the air.

The ‘Capturing Imagination’ idea kicks off a content and social based campaign that will be activated across Thailand and South East Asia by Saatchi & Saatchi Thailand’s recently formed Live Creativity department.  Live Creativity is a hub dedicated to real-time content creation and social media campaigns.

Editor: Wisarut Deelorm