Singing cows ask if you get enough vitamin D in new spot via DDB Group Vietnam for Vinamilk
DDB Group Vietnam has launched a new campaign for dairy giant Vinamilk to promote its 100% Fresh Milk brand, now with added vitamin D.
In Vietnam, an estimated 40% of the population of around 90 million doesn’t get enough Vitamin D. This is because Vietnamese avoid sunlight as much as possible. They go out of their way to completely cover up from sunlight at all times.
The Campaign theme is ‘Did you get enough Vitamin D today?’ and features singing cows who ask ‘Did you get enough Vitamin D today’ while chasing a sun spotlight.
Nguyen Tran, CEO Marketing of Vinamilk said, “Exposure to sunlight helps us synthesise vitamin D, which strengthens the immune system and prevents diseases.” By adding Vitamin D to Vinamilk 100% Fresh Milk we are able to help Vietnamese get the Vitamin D they need’.
‘This has been an exciting job to work on with an inspired client, true creative synergy with the production companies in both New Zealand and Spain and DDB Vietnam’, says John Sampson Executive Creative Director of DDB Vietnam.
The campaign is a full 360 degree campaign with more creative to be released later.
Credits – ECD: John Sampson (Sam). Art Directors: Dan Tran, Milton Ganelo, John Sampson. Copywriters: Quynh Nguyen, Dang Tran. Account Servicing: Nghiem Vu, Mai Lam. Production Company: Excalibur, New Zealand. Production Company TV Producer: Camillo Spath. Director: Chris Clarke. Music: Murray Grindley. Line Producer: Jackie Clark. Animal Trainer: Mark Vette. Animation: Frank Barton Ltd. Animation Producer: Ursula Garcia. Head of Animation and VFX: Sergio Garcia. CEO Marketing: Ms Nguyen Huu Ngoc Tran, Vinamilk. Marketing Director: Mr Nguyen Quang Tri, Vinamilk.
1 Comment
Nice!