Cheil Worldwide boosts digital marketing services with the addition of Chul Lim as the new regional digital marketing director Singapore

Cheil Worldwide is strengthening its digital marketing offer in the Southeast Asian region with the appointment of Chul Lim as the new Regional Digital Marketing Director.

Lim joins from Astra Zeneca where he was Digital Innovation Manager overseeing marketing and practice development across 8 Asian countries, especially in mobile area. He also led cross-industry partnerships with technical companies such as consumer electronics players and wireless service providers to drive inorganic growth. Prior to Astra Zeneca, Lim worked at Cheil Worldwide HQ in South Korea as the global lead of Social Media Centre. His CV also includes stints at Cisco Systems and IDC.

Lim will report to CS Park, Cheil’s President of Southeast Asian Regional HQ and his remit is to formulate regional digital strategy, ensuring that it sits at the core of all creative output.

Commenting on Lim’s appointment, CS Park said, “The appointment of Lim represents our commitment to having the expertise to develop campaigns and ideas centered around digital. Being a pioneer in the digital marketing area, Lim brings with him 14 years of experience, full of “how to” ideas. I am confident that he will be an integral part of Cheil as we continue bolster our digital offer that spans offline, online and mobile”

Lim added, “It’s really exciting to be back at Cheil, this time with more focus on regional responsibility. I’m looking forward to helping the region embed digital across all disciplines and to help drive forward an enviably integrated offer”.