Castrol launches into acceleration in new film + online campaign via Cirkus and Ogilvy Singapore
Castrol has just launched a new film spectacle via New Zealand production company Cirkus and Ogilvy Singapore.
Ogilvy Singapore’s creative director Kevin Geeves and art director Daniel Barrett needed a fun epic viral film as a call to arms for bikers to share their motoring experiences in the Castrol Facebook communities around the world.
They used the authentic approach of capturing the unique “motorbike speak” by interviewing bikers about what they feel when they pull the throttle and accelerate.
The coolest descriptions were turned into a loose script. First off, the Cirkus team headed by director and juggler Christian Greet created a 3D animatic which was to be the blueprint of the New Zealand live action shoot.
The film was shot in Aotearoa on a perfect Winter’s day creating the ideal canvas for the perfect bike ride with Cirkus shooting the footage out of the choicest camera truck imaginable.
DOP Andrei Jewell and his producer/camera operator/motor biker talent Gavin Newton filmed the Cirkus 3D animatic under Greet’s direction in true guerrilla style. Matthew Redmond at Rocket rentals ex Auckland provided all camera gear and support as well as being camera assist on the two days of shooting.
Camera operator Matt Meikle’s showed off his trapeze skills by hanging out of safety officer Dean Lucas’ Landrover.
On the beautiful Waikato back country roads Honda pro driver Andrew Stermont put the Honda CBR 500 through its paces driving into a beautiful sunset.
Back at the Bigtop it was all hands on deck for the Cirkus team to perform their magic. With this open brief, editing, design and scene layout and animation were constantly evolving. The footage was played with, replaced and rotoscoped.
All these scenes were crafted as a wonderful team effort under Greet’s direction, including daredevil Chris Lyne, mime Priyan Jayamaha, firebreather Sandesh Codhadu, knifethrower Layne Howe, human cannonball Romain Borell, Andrew McCully, Kurt Adams, Joonseok Yoon, Johannes Gugerbauer and Vijay Anand Rajan.
Ogilvy Singapore team: Kevin Geeves (CD/AD), Daniel Barrett (Copywriter), James Brooke Partridge (EP), Stephenie Lee (prod), Rahul Gupta and Christianne Pena (acc management)
1 Comment
Where is the idea?