Aegis Media launches Clarity, the first ever integrated luxury media agency in China

Aegis Media, a leading media and digital communications group, has launched Clarity, the first-ever integrated luxury media agency in China. Deriving the name from one of the four Cs of diamond grading, Clarity stands for premium, the quality of being clear.

The qualities that Clarity possesses are flawless, coherent, intelligible and transparent, all imperatives for success in the increasingly competitive premium and luxury market in China. Granular customer insight and engaging communication strategy will power luxury brand growth, driving brand preference and customer retention.

Clarity will be headed by Howard Smith (pictured) as Managing Director, a marketing communications professional with 18 years solid experience, Smith has worked across several major global brands and has good understanding in providing integrated marketing communications solutions to clients. He forged his career in communications planning in Europe and more recently has been heavily involved in digital marketing development within agencies and technology companies.

“The launch of Clarity is an exciting step for the market and timely given that the Chinese affluent classes have adopted a nonlinear approach to purchase decisions, which can start from any media touch point and require multiple validations. Clarity is organized around this cohort and therefore possesses the most granular understanding of how to drive brand preference and customer loyalty in this enormous and increasingly ubiquitous premium and luxury market. I look forward to working closely with luxury clients in China and beyond to drive their businesses forward.” said Smith.

KF Lee, CEO of Aegis Media Greater China said, “Clarity’s launch demonstrates our strong confidence in China’s high-end consumption market and I believe, led by Howard Smith, Clarity can best help our clients win by offering a dedicated luxury media communication service.”

Clarity will take the largest single source survey of affluent customers in China CCS Diamond and look at the rising Chinese affluent class, offering premium and luxury brands deep understanding of the values, attitudes and media habits of this rapidly growing and increasingly more sophisticated Chinese customer.