Singapore Media Awards: OMD wins Media Agency of the Year + Carat wins Best of Show
This year the Singapore Media Awards (SMA) 2013 received the highest number of entries in its nine year history. Two new awards were also introduced this year – Best CSR Award and Young Digital Planner of the Year.
Bringing the awards to a close, winners were announced at a glittering black tie gala dinner at the Ritz Carlton Millenia Singapore, on Thursday night.
During the awards, the Grand Prix or Best of Show was presented to Carat Singapore for its entry, ‘Nan Yan Zhi Ying: Talking Saves Lives’.
It was a big night for OMD Singapore (pictured top), who walked away with 8 awards including the coveted Media Agency of the Year title. Sim Li Fen of OMD won the Young Media Person of Year. PHD Singapore’s Marilyn Yeong was awarded Young Digital Media Person of the Year and Joy Koh of Hasbro (a PHD account) picked up the Marketer of the Year award (pictured above, bottom).
Commenting on the wins, Sony Wong, CEO, Omnicom Media Group Singapore, said, “The award wins are a testimony to our objective of being Singapore’s most loved and reputed media agency network. As we celebrate the wins, we are determined to continue the momentum and continue on the path of excellence.”
On the same evening, awards were presented to winners of the Single Media & Specialist Awards as well as Special Achievement Awards.
Best Use of Digital
Heineken Passport
ZenithOptimedia
Asia Pacific Breweries
Best Use of Mobile
The Friso Journey App
ZenithOptimedia
Friesland Campina Singapore
Best Use of Search
AirAsia – Show me the ROI
iProspect Singapore
AirAsia Singapore
Best Use of Magazine
Carlsberg Where’s the Party
OMD Singapore
Carlsberg Singapore
Best Use of Newspaper
Making Samsung Galaxy S4 the Headline!
Starcom MediaVest Group
Samsung Asia
Best Use of Outdoor
Cadbury-Welcome to Joyville
Mindshare Singapore
Kraft Foods Singapore
Best Use of Radio
Nan Yan Zhi Ying: Talking Saves Lives
Carat Singapore
Best Use of Television
Breeze Today I Am
Mindshare Singapore
Unilever Singapore
Best Business to Business Campaign
Springboarding Oracle into the IT Hardware Space
ZenithOptimedia
Oracle Corporation
Best Experiential Marketing Campaign
Expect the Even More Unexpected
Havas Media Asia Pacific
DBS Bank
Best Integrated Media Campaign
KFC Zinger Rice – Singapore Refuel Package
KFC Singapore
Best Pan Asian Campaign
Driving Change with Caltex
MEC Singapore
Chevron
Best Strategic Launch
McDonalds Everyday Savers menu: Your New Hawker Vendor
OMD Singapore
McDonalds Singapore
Best Smart Use of Media Campaign
Ambush: Samsung Game Changing Campaign
Starcom MediaVest Group
Samsung Asia
Best Youth Marketing Campaign
CLICK
OMD & Fuse
Health Promotion Board
Best CSR
UT POP-UP! For the local talent
OMD Singapore
Uniqlo Singapore
Media Person of the Year – Special Merit Award
Ian Loon
Starcom MediaVest Group
Ray Park
Universal McCann
Young Media
Person of the Year
Sim Li Fen (left)
OMD Singapore
Young Digital Planner
of the Year
Marilyn Yeong
PHD Singapore
Media Sales
Person of the Year
Jimus Tan
MediaCorp