Lowe Singapore to partner Kirin across the region

Beverage producer Kirin Holdings Singapore, has signed Lowe Singapore to partner with them on key regional initiatives that launch early 2014.

The process was conducted by R3 and Lowe won the assignment after an extended three-month process. Work on fully-integrated campaigns will begin this month.

Toru Yamasaki, General Manger, Marketing, Kirin Holdings Singapore, says: “Southeast Asia is an important growth area for our brand. And what we loved about Lowe’s offer to us was their ability to both think at a regional level, but also leverage local consumer knowledge across the region. Lowe also has long-standing histories with a number of their clients building iconic brands over years, and we believe they value true partnerships.”

Srija Chatterjee, Regional Business Director, Lowe Singapore, adds: “The beverage category is both challenging and dynamic, and Kirin is an amazing brand to be partnering on; we’re delighted. I hope this can be the start of a great partnership.”