PHD appoints account lead for Unilever

PHD Singapore has appointed Mila Collado as Senior Director on the Unilever Global Communications Planning account. In her new role, Collado will lead strategy for brands in hair and beauty care with a focus on account management, strategy development and building a stronger product for Unilever. Collado joins a 10-member team set up to manage Unilever’s global communications planning account out of Singapore, one of the two hubs for servicing the business, the other being a 30-member strong team in the UK.

Collado (left) has over 10 years of media experience, leading large international accounts with a focus on the FMCG sector. Prior to PHD, Collado was with Starcom Media Vest China as Associate Planning Director on another big FMCG account. Working across 4 markets – Philippines, Dubai, China, Singapore – Collado has worked with the Vivaki group for close to a decade, building her expertise in account management, development, and delivering award winning campaigns.

Commenting on the appointment, Marie Gruy, Managing Partner, PHD Singapore said, “Mila joins PHD with a proven track record of leading large MNC accounts and her category knowledge and account management skills will be an asset to the team and Unilever. PHD’s Global Communications Planning Unit has played a vital role in creating outstanding campaigns for Unilever, eg Dove’s Sketches, and we’re looking forward to doing more great work. Mila’s appointment is a testimony of our commitment to recruiting the best talent in the industry.”