Host appointed to global Lux launch project

Host Singapore has been appointed to contribute to a global launch for Unilever’s Lux brand.

Following a competitive pitch, Host will work in tandem with existing agencies, to deliver a content-based platform for one of the brand’s upcoming launches.

Says Anne Radmacher, global brand VP: “Host came with a compelling digitally-driven proposal – we’re looking forward to working with them.

Says Dan Gibson, managing director of Host Singapore: “The Lux team has real ambition, and we’re excited that the Host approach has resonated.”

Host Singapore officially opened its doors in January 2013 with founding clients including The Coca-Cola Company and Tourism Western Australia. Host is now also working with Singapore Mass Rapid Transit (SMRT), Top Shop and Google among others.

Says Anthony Freedman, Host Group CEO: “The warm reception that Host has received in Singapore has been amazing. To now add Unilever to existing clients including The Coca-Cola Company and Google, is far beyond what we thought was possible for an agency still only six months old.”