Global design agency jkr opens in Singapore

Jkr, the strategic design consultancy known for shaping the success of brands such as Molton Brown, Budweiser, M&Ms and Bacardi, has opened its doors in Singapore. Since its inception in 1990, jkr has helped consumer brands harness the power of design, producing world-class work for global companies such as Unilever, AB InBev, Mars Inc and Mondelez.

Still an independent agency, jkr already have offices in London and New York.

Emily Kousah, who’s worked for jkr in London for over 14 years and is now Managing Partner in Singapore, says: “It’s great to be here. There’s a real appetite from clients for jkr thinking and design. Our Brand First design philosophy is not geographically constrained. Fundamentally, we mine for the things that make brands special, then express them through charismatic design to help them get noticed and chosen.”

jkr has already won and completed a brand identity project for Unilever and has been appointed the strategic design partner for Sheridan in Sydney.

“We are pleased to have jkr as our strategic brand design partners on Sheridan. Their approach to brand building is unique and refreshing, balancing exceptional quality of thinking and sophisticated creative design work,” said Sofia Lloyd-Jones, Head of Marketing for Sheridan Australia.

Co-Founder Andy Knowles (pictured above) said: “We always start with the business problem and then understand the role that design can play in solving it. We’re looking forward to deepening the long-standing partnerships we already enjoy and of course, beginning some new ones.”