Huge coup for The Philippines with DM9 JaymeSyfu Manila scooping Cannes Grand Prix in Mobile

DM9.jpgIt was a big night for The Philippines tonight at the Cannes Lions International Festival of Creativity with DM9 DM9JaymeSyfu Manila winning the country's first ever Grand Prix.

Mobile, now in its second year at Cannes Lions, saw DM9 DM9JaymeSyfu come out on top taking their first ever Grand Prix for Smart Public Affairs. The concept saw Smart utilise old analog mobile phones as a teaching tool.

Read the full story on the campaign on Adobo.

Jury members, led by Rei Inamoto, Chief Creative Officer, VP, AKQA, viewed 1061 entries before reaching a shortlist of 101 of which 9 went on to win gold, 26 took silver and 24 bronze trophies were given.

JWT Beijing won a Gold and two Silvers in Mobile for an app the team created for BaoBeiHuiJia (Baby Back Home), which turned every smartphone into a search tool to locate missing children. 

Download the winners list: Mobile Winners - CL2013.xls


Power to the Pinoys said:

What a beautiful idea from Philippines. Big props to the mobile jury. Brave decision. But certainly the right one. Makes you fall in love with an idea again. Not a case film.

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