Five Gold Lions to Asia in Cannes Outdoor competition with Taproot Mumbai, JWT Manila, McCann Singapore and Hakuhodo Jakarta all taking home Gold

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Taproot_ad.jpgThe Outdoor category saw Taproot India pick up two Gold Lions and JWT Manila pick up only the country’s second Gold Lion ever tonight at the Cannes Advertising Festival’s second awards presentation.

Taproot won 2 Gold Lions for Farmers Suicides for Times of India. JWT Manila won Gold for Schick Exacta 2 Razor.

McCann Singapore also picked up Gold for L’Oreal “Upside Down Necklace” and Hakuhodo Jakarta won for their Berlitz Language Center campaign.

Ogilvy Paris scored the Grand Prix for IBM.

Download the list of winners: Outdoor Winners – CL2013.xls

In terms of country performance:

India scored 2 Golds, 1 Silver and 2 Bronzes.

Singapore won 1 Gold, 4 Silvers and 2 Bronze.

Philippines won Gold and 1 Silver.

Indonesia won 1 Gold.

Other performances were: Malaysia took home 1 Silver and 2 Bronzes, South Korea won 1 Silver, Thailand won 4 Bronzes, China won 2 Bronzes and Japan 1 Bronze.

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Of the 5562 entries in the Outdoor category, 661 made it to the shortlist with a total of 140 selected as winners of which 25 were Gold, 43 Silver and 71 Bronze.

Ogilvy France took the Billboards & Street Furniture and Posters Grand Prix for their campaign for IBM, ‘Bench’, ‘Shelter’, ‘Ramp’.

Tony Granger, Global Chief Creative Officer, Young & Rubicam, presided over the Outdoor jury.