China property development The Hub appoints BBH China as its brand strategy consultancy

The Hub artists impression.jpgBBH China has been awarded brand strategy consultancy to one of China's most prestigious and high profile property developments - The Hub.
 
BBH China will be responsible for the brand positioning and creative communications for both the leasing and consumer phases for The Hub and will also be the integrated lead agency - directing and consolidating agency partners involved in the project.
The Hub, or Hong Qiao Tiandi is being developed by Shui On Land, the Hong Kong developer behind the very successful Shanghai Xintiandi. The Hub is poised to be a modern version of Shanghai Xintiandi in Western Shanghai and will be a key driver in Shanghai and China's rise as a global trade powerhouse.
 
The Hub is located at the Hongqiao Commercial Zone right next to the  transportation hub. With a site area of 6.2 hectares, it will have a planned construction floor area of 380,000 sq.m.
 
The Hub is designed to be an urban complex comprising of showroom offices, hotel, shopping, F&B, entertainment, performance & exhibition center. The development aims to be a new landmark as well as a new business and lifestyle platform serving West Shanghai and the 75 million population catchment expected from the High Speed Railway's one-hour connection within  the Yangtze River Delta.
 
Says Arto Hampartsoumian, CEO, BBH China: "We are thrilled to be partners in one of the most exciting projects that marks a milestone in both China's strategic development and history,"
 
Says Bryan Chan, project director, The Hub: "We have a very exciting journey ahead and are very pleased that an agency with a stellar reputation such as BBH China will be working alongside us."

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