Asia scores 156 finalists at the shortlist stage of Cannes Lions Outdoor category: India and Singapore lead the way with 43 and 31 finalists; Lowe Singapore best performing agency with 20

Asia has had a great performance at the shortlist stage of the Cannes Lions Outdoor category. Overall, a whopping 661 entries were shortlisted in Outdoor this year and 156 of them are from the Asian region.

India had a good result with 43 shortlists (including 9 outdoor craft entries). Singapore has 31 entries through to the metal round and Thailand has 27 (including 5 in outdoor craft). Next best is Malaysia and The Philippines with 13 each; Indonesia with 10; Hong Kong 4; and Vietnam and Japan with 3 each.

It was a great performance from Lowe Singapore with 20 of Singapore’s 31 shortlists. They were the top performing agency in Outdoor. Ogilvy India has 15 shortlists followed by O&M Malaysia with 8; Grey Mumbai with 7 and McCann Mumbai, Hakuhodo Jakarta, Lowe Bangkok, Y&R Manila, and Taproot Mumbai with 6 shortlists.

Download the Outdoor Shortlist: Outdoor Lions Shortlist 2013-1.xls