Ogilvy Public Relations China promotes seven veteran PR leaders to its management team

Ogilvy Public Relations has announced seven senior level promotions across both Beijing and Shanghai to fuel the firm’s development in China.

The newly promoted management team are all veteran Ogilvy PR leaders that are recognized for their proven and long-standing track records in the local market.

Scott Kronick, President of Ogilvy Public Relations, North Asia, said, “We have been blessed with wonderful leadership at Ogilvy PR, with locally grown leaders that have worked with us for nearly a decade, and in some cases much more than a decade. The public relations industry in China requires experienced industry strategists and these executives have carved out a special place for themselves in the industry in China. They combine leadership, market knowledge, creative and strategic skills and more, and these promotions recognize their contribution and the need for them to play even bigger roles in our organization.”

Ella Chan is Ogilvy PR’s Chief Operating Officer, Shanghai and Managing Director,

Brand Marketing Practice, China

With eight years of experience developing her team into the top brand marketing practice at Ogilvy PR, Shanghai, Chan is a proven leader who drove a strong and passionate 360 Degree team. Her new role as Managing Director of Ogilvy PR, China’s Brand Marketing Practice will see her further her expertise in experiential events to serve more clients. In addition, Chan will tap into her more than two decades of experience in the marketing communications industry to streamline the firm’s internal affairs as Ogilvy PR, Shanghai’s Chief Operating Officer.

Ching Ping (CP) Yang as Chief Operating Officer, Ogilvy PR, Beijing

Having been with Ogilvy PR for the past 20 years, Yang will continue to lead strategic thinking

for clients in addition to overseeing all operational processes in Beijing. She will drive the effort to improve Ogilvy PR’s overall knowledge management and professional product offering in

communications. Through her leadership in internal trainings out of Beijing, Yang will continue to assist in developing and growing O&M Group’s talent pool.

Colleen Cheng Named Ogilvy PR’s Co-Managing Director, Beijing and Managing Director, Corporate Marketing Practice, China

As a committed and dedicated leader within Ogilvy PR for nearly 14 years, Cheng has

fuelled its growth with creativity in how she has developed the Corporate Marketing Practice. In her new Managing Director role of the practice, she will continue to develop the discipline’s

expertise in B-to-C communications from a corporate perspective across various industries. Cheng is also charged with co-leading Ogilvy PR, Beijing’s external operations, particularly in external partnerships, advisors and acquisitions in her new appointment as the discipline’s Co-Managing Director in Beijing.

Selina Teng is Ogilvy PR’s Co-Managing Director, Beijing and Managing Director, Technology Practice, China

As the Co-Managing Director of Ogilvy PR, Beijing with Cheng, Teng will focus on internal

operations, especially related to staff measures and policies. As a 14-year veteran at Ogilvy PR, the Technology Practice has thrived under her leadership and Teng will continue to elevate the practice to new heights as its Managing Director.

Stephen Turner Promoted to Managing Director, Ogilvy PR Corporate/B-to-B Practice, China and Brand Team Leader for Caterpillar, O&M Group, China

Having served Ogilvy PR for more than 17 years, Turner has grown the Corporate and Bto-

B Practice incrementally in the last few years by developing and sustaining a solid team and

relationships with clients. His new role as the Brand Team Leader for O&M Group, China entails a deeper development in integrated brand marketing expertise for the 360 Degree Beijing client, Caterpillar.

Michael Chu Named Chief Strategy Officer, Ogilvy PR, China

As one of the most respected communication strategists in China with nearly two decades of PR experience, Chu will take the helm in leading the overall strategy for clients nationally. In

addition to rich experience in both online and offline crisis management, Chu will develop the

upstream service offering, including evaluating Ogilvy PR’s external partnership relationships.

Zhu Hao is Executive Creative Director, Ogilvy PR, China

Hao’s role as Executive Creative Director has been extended nationally as he will oversee all

the creative campaigns from Ogilvy PR, China. Starting as a creative director seven years ago at Ogilvy PR, Shanghai, Zhu has been a creative pillar for the entire discipline with his ability to inspire and provide sharp leadership on creative projects.

In addition to Ogilvy PR, China’s Public Affairs, Corporate, Consumer Marketing, Investor

Relations, Technology, Entertainment and Healthcare Practices, this year, the discipline will focus on its core competencies in content development, social offerings including crisis management in the social era, smarter data usage, and China outbound services as more Chinese companies and public sector institutions look to expand into global markets.

All seven members are part of Ogilvy PR, China’s Executive Committee and the promotions take effect immediately.