FutureBrand appoints Karine Uehara as South East Asia creative director based in Singapore

Global brand consultancy FutureBrand, has announced the appointment of Karine Uehara, Creative Director Southeast Asia, reporting directly to COO Asia Pacific, Sarah Reiter.

Reiter explained, “FutureBrand’s time is now as we reinvent the value of brand strategy, creative engagement and activation. Our successful partnerships with clients have grown our operations significantly, with FutureBrand now the largest brand consultancy in Singapore, servicing the southeast Asia corridor.

“Throughout the region we have demonstrated a strong understanding of the needs of business and governments spearheading significant advancement of new thinking, new value to clients and new ways of working – including being first to market with crowd sourcing and customer centricity practices as well as our predictive processes and foresight tools.

Reiter said, ‘We’re delighted to welcome Karine Uehara as part of the team in Singapore and secure someone of her caliber for the region. This appointment reflects our continued growth and now established position as the most successful brand, innovation and ideas consultancy in Singapore.

The appointment of Karine as Creative Director for the SEA corridor is a strategic transfer of talent within our network. Karine previously held the role of Creative Director in FutureBrand’s award winning Sao Paolo office leading partnerships with leading local and global brands including KraftFoods, Diageo, Nestlé ­ in Brazil and Latin America, and within Asia Procter&Gamble, Danone and Aboitz.

Karine is well known and highly regarded and her expertise will ensure the continued quality and value we provide our clients. Equally, her good character and value set will maintain the extraordinary culture of collegiality, creativity and excellence we have nutured for more than three years now.

Karine has cultivated and recruited a new breed of creative team – more than a dozen talented digital, traditional and activation creatives –  in the Singapore hub and expects to draw the spotlight of global creative acclaim to the region.

Karine possesses the kind of energy, intelligence and creativity driving this new mindset and will contribute to our diversity and capabilities as the leading creative future company.

As an award winning creative Karine has received national and international design awards from Abre, Pentawards, Idea and RedDot. She is also a teacher in Miami Ad School | ESPM.

Reiter concluded “FutureBrand’s Singapore hub comprises an extraordinarily talented, generous, committed and collegiate team I am proud to work with – and Karine is no exception.”