How DraftFCB New Zealand taught three dogs to drive - the amazing SPCA/Mini case study

Screen shot 2012-12-17 at 9.14.02 AM.jpgCB Exclusive - New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner last Monday night in New Zealand, the answer is a resounding 'yes'.

The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks.

VIEW THE CASE STUDY

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