Ex-Work Club UK viral specialist Mathieu Cuvelier joins the creative team at Whybin\TBWA Sydney

Viral specialist Mathieu Cuvelier, most recently lead creative at Work Club UK, has joined Whybin\TBWA Sydney.

Apart from Work Club UK, during his career Cuvelier has worked at The Viral Factory UK and Buzzman in Paris. He has created LED sheep for Samsung (with 18m views), a Human API for Ballantines, French farmers fighting with lightsabers and also managed to teach Sanky, the ex-president of D&AD, to deliver his president’s message in 13 different languages.

More recently he has co-created a product for a testicular cancer charity called Christmas Bauballs with Fallon in the UK.

Says Dave Bowman, ECD of Whybin\TBWA: “We’ve had Mathieu in the building freelancing for a couple of months and it’s great to have him officially on board. He is a great talent and comes at things from a very different angle to most people, which is one of the reasons he creates the kind of work that he does. Not only gifted on the creative side of things, Mathieu has also lifted the standard in both dress sense and charm in our department, something that has been lacking for a fair while.”

Cuvelier has been awarded at D&AD, Cannes, OneShow and The Webbys.