JWT Shanghai wins brand work for Chinese state-owned electronics manufacturer INESA

JWT Shanghai has been tapped by Chinese state-owned electronics manufacturer INESA to create a new brand strategy and build awareness in both the consumer and corporate target markets.

INESA started off as an electronics manufacturer, making a range of equipment, like consumer electronics, electronic lighting, and scientific instruments. To leverage the ‘intelligentization’, ‘informatization’ and ‘cyberization’ trends that are reshaping many manufacturing, research and consumer electronics industries, INESA has now transformed itself from a traditional electronic manufacturer into an Internet of All Things (IOT) solution provider, offering a range of commercial and consumer products and services from cloud computing and data center services to smart TVs and smart lighting, as well as intelligent transportation and food inspection.

As part of its remit, JWT Shanghai will develop a new brand strategy and brand campaigns to help the company raise its profile with B2B customers and retail consumers in China.

“Chinese companies are taking leadership positions in many sectors, and it will be exciting to help this dynamic brand build its profile as it transforms its business,” said Eric Lee (pictured), Managing Director, JWT Shanghai.

“A good club can help hit the ball further, and JWT is an excellent club”, said Songtao Jiang, Vice President, INESA.